Our work can be divided into 3 clear buckets: Mainline thought leadership content - where we work with SMEs, business leaders, SPOCs to create long-form collaterals; Online content - where we develop micro, maxi, and mega-sized content pieces that complete the jigsaw that is your digital footprint; and Sales & marketing content - where we create compelling enablers, tools, and companion literature to help you tell your story the way its meant to be heard.
Our Services
Thought leadership
Long-form collaterals that elaborate a thought, a strategy, ideas from the field, discuss trends, comment on current affairs of specific interest, introduce a new product or service, or propound a corporate philosophy. We work with the SME/SPOC, conduct research, benchmark against competitors and best-in-class practices, and create content that’s in-line, original, and enlightening.
Social media
A voice of the company in this enormous sea of opinions and ideas, social media content is now a must-have, no matter how big or small you may be. We help you get there, our team works on your strategy, builds your gameplan, drafts the way forward, with a strong message and a chance to truly stand out.
News and updates
A compendium of views, news, analysis, and insights from around the sector, served in various formats – long and detailed, crisp and pithy, layered and analyzed, ready for instant consumption. We pick up from the client’s interest areas, conduct our research, and bring together a set of elements that get you up-to-speed, and ensure your voice is an educated, articulate, and nuanced one.
Press releases
Par for the course, for any company, these list your latest achievements or announcements. We draft releases in close conjunction with your team to create material that is perfectly in tune with the company voice and intended messaging.
Sales enablement
Tools and accompaniments in the salesman’s kit; brochures, flyers, mailers, leaflets, push & pull notifications, and many more – these tell your story, announce your product, and share all the details you’d want your customers to know. We gather intel from SMEs, figure the marketing pivot, and create collaterals that are robust in information, easy to read, and can successfully hold the customer’s attention.
Case studies
Stories from the field, illustrations of work done well, commendations from partners & stakeholders – case studies enshrine a delivery done well, and exemplify your work ethic. We gather all the data at hand to create a narrative that explains the solution, outlines the problem, and brings it all together with composite shape and form.
Pitch & research decks
Research: Exhaustive PowerPoint presentations on a topic of choice, bringing together numbers, trends, market movements, industry positions, expert opinions – with insights, analysis, recommendations, and a bird’s eye view of the shape of things to come.
Pitch: Pure-play strategy on a specific product or new release or content direction outlining game plans, schedules, on-ground breakdowns, and differentiators to help you say it just the way you’ve thought about it.
White papers & reports
A sister to thought leadership, these double down on an idea, concept, strategy, product line, service, or strategic shift and break it down in complete and telling detail, creating a comprehensive Blackbook of sorts. We work with SMEs, marketing teams, and leadership to build these “idea bibles”, with a steadfast commitment to accuracy, detail, and lucidity.
Website content
The foundation stones of your digital blueprint, a good website with smart, pithy, and intelligent content is emblematic of your industry position, market standing, product differentiation, corporate vision, and mission statement. We work in close consultation with our stakeholders & partners to discover what sets them apart – creating a lasting testament to your enterprise goals & targets, available forever, digitally.
Glimpses from our portfolio
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Core Industries
We work with a wide variety of clients spread across several industries and verticals. IT, HRtech, Martech, BFSI, hospitality, healthcare, unified communications, Software-as-a-Service (SaaS), sales & marketing, CSR, corporate reputation management, and individual brand building – we have worked, and are working with an impressive roster of global giants, industry majors, up & coming players, and industry leaders of note.